Why use Out-of-Home media?

Out of home advertising…

…puts you in front of people too busy for other media

Outdoor media reach those Canadians not exposed or only lightly exposed to newspaper and local television news. Already using radio? Outdoor media and radio work hand in hand for reaching people on the go.

…is always ON

Unlike any other medium, you don’t have to “turn it on”, “tune in”, “dial it up” or “turn over the page” to see it. It’s just there. . . and it’s free. EXHIBIT communicates your message 24 hours a day, seven days a week, day and night, without interruption.

…gets seen by active people

Eight out of 10 Canadians report having walked in any town, city or downtown in the past seven days. Pedestrians report they walk an average of 8.1 kilometers in the past seven days in downtown areas.

…gives people the information they’re looking for

Research shows the public has a very positive attitude towards out-of-home advertising. It is seen as colourful and informative and a vehicle for introducing humour and fun to our lives.

…reaches consumers while in shopping mode

Strike when the iron is hot. When people are out of their home and work spaces they are on the lookout for ‘what’s going on’, and more receptive to your advertising message