WHAT WE DO
To operate on an experiential level means that we value the impact of a one-on-one encounter between a consumer and a brand. Every instance of our experiential marketing ensures the consumer has had a sensory, emotional, cognitive and rational connection to the brand at hand. By creating a highly stimulating experience, we work to allow a natural progression toward positive brand perception and loyalty. This process is highly rewarding and calls for extensive research before pinpointing our target market.
A PLEASANT SURPRISE GOES A LONG WAY
Sometimes, the biggest brand impressions are made when the consumer has been caught off guard by a buzz-worthy image or product. Designed specifically to instantly increase engagement and inspire brand recall, this strategy also allows for a cost-effective public exposure.
We’ll Handle It: Campaign and Media Integration
We know there’s a lot to consider when planning and carrying out an experiential branding approach, start to finish. Before getting yourself into a mess of sporadic and divergent ideas that only leave you with lost time, we’d like to say “we’re here to help.”
- First, it’s important to define a vision. How is the brand currently received by the public and in what direction are you looking to grow?
- We take it from here and devise a concept for moving forward. Your brand’s main platform, your “take-home” brand experience, refining the product or service, and your best suited strategies will be part of a collaborative plan.
- Now we bring your vision to life. We communicate your brand message first internally, so we maintain a consistently clear image in your name, then externally as we deliver a dominating brand voice and image to the public.
- Finally, we conduct and provide a program report. Reveling in your progress is the most exciting part of a campaign after all! We layout the cold hard facts and numbers, to show you just how effective the right brand experience can be.